How is Creativity Measured Creativity is very important in teamwork and everyday life. When an individual or team is coming up with a solution, creativity must come into play. When it comes to how creativity is measured, there are many ways this can be done. According to English psychologist Graham Wallas, creativity is measured in four stages. These stages are preparation, incubation, illumination, and verification. The first stage of the creativity is measured by preparation. Preparation will consist of gathering as much information as possible for the project and thinking of different ways a solution can be improved. The second stage of measuring creativity is incubation. Incubation includes working the problem through and opening your mind to different ideas. In lamer terms, you will keep your ideas under the scope until it is ready to be put into action, while this is happening, you will also welcome new ideas that may contribute to the success of the solution being built. Th